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Market Positioning for a Design House
INDUSTRY
Hardware & Software
CLIENT
Swiss design house for the development and industrialisation of electronic devices and software
ROLE
Consulting, concept ownership, sparring partner (market offering, corporate identity, web)
SITUATION & CHALLENGE
A development partner with a broad technology portfolio – from embedded systems and wireless technologies through to hardware – had a grown but blurred picture of what it offered the market. Services, fields of competence, methods and technologies were mixed together. What was needed was clarity: what is the core of the offering, and how does the company present itself?
APPROACH
We analysed the existing offering and separated the levels cleanly: services, fields of competence, methods and technologies, each clearly defined and delineated from the others. On that basis we structured the offering into a consistent picture of the market proposition and helped develop the structure of the reference reports. In parallel we reworked the corporate identity and corporate design, and built a website and content that make the sharpened positioning visible.
OUTCOME & CLIENT VALUE
The result is a clearly structured picture of the market proposition with cleanly separated levels, a reworked corporate identity and a website that carries the offering and the competences outward in an understandable way. The company has since presented itself with a sharper, consistent positioning. Structure, identity and content came from Desigon, the decisions on technologies and competences stayed with the client.
SERVICES
Understand
Problem & Root Cause Analysis
Research & Groundwork
Shape
Ideation & Solution Development
Concept Development
Communication Design
Deliver
Management Support
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